Marketing

Facebook Lookalike Audiences

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facebook lookalike audiences

I’ve written briefly about creating relevant audiences on Facebook being one of the most important aspects of any marketing strategy. Finding the right audience for your niche can be a tough task, however. What exactly is the best cross section of people that are looking for your product(s)? Fortunately you have Facebook’s algorithm to figure […]

Marketing

Organic Marketing Strategies

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Organic Marketing Strategies

Mark Zuckerberg recently announced sweeping changes to the Facebook News Feed. The announcement was light on details and does not provide much insight or guidance into exactly how this will affect organic marketing on business and brand pages. However most speculators agree that organic reach is about to take (another) significant hit. Organically most pages […]

Web Design

Website Security Assurance

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website security assurance

Your website’s footer is an important part of the site that should not be ignored. It is prime real estate to provide website security assurance to your website’s visitors that your website is safe so they can feel comfortable browsing the store, and most importantly providing their personal information at checkout. With several high profile […]

Marketing

Remarketing With The Facebook Pixel

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remarketing facebook pixel

Ever heard the term remarketing or retargeting? If you run an eCommerce store then this is a term you should familiarize yourself with. Remarketing is a form of online advertising that helps you reach out to shoppers who have visited your store, but did not complete a purchase, sign up for your mailing list, or […]