eCommerce Marketing

Viva Oaxaca Folk Art

Boston, MA

Viva Oaxaca Folk Art ecommerce website

About:

Viva Oaxaca sells handcrafts from the Oaxaca and Puebla states of Mexico. The website features a stunning design that is both modern and weaves in elements of the rich, cultural history of the product's people and region. It was built on the shopping cart application X-Cart, which allows for limitless front and back end modifications.

The Work:

Viva Oaxaca features a magnificent, authentic, and not mass-produced product line sourced directly from the artisans in Mexico. For them I installed the Facebook Pixel to start tracking user data, and also set up events for Add to Cart and Initiate Checkout to later do some remarketing and boost conversions on the site.

Web Design & Development

  

eCommerce Marketing


The Results:

+52%

Sales

+36%

Conversions

6.1x

Return on Ad Spend


DJ Inkers

Orlando, FL

djinkers ecommerce marketing website

About:

DJ Inkers is a family-owned and operated business that sells CD's and digital downloads of various clip art, fonts, and more to make smiles with!

The Work:

DJ Inkers website gets thousands of hits a month, however those hits are not turning into conversions. First things first was to install the Facebook Pixel to start tracking user data. I also set up Add to Cart and Initiate Checkout events for retargeting later. Finally I was also able to leverage their mailing list to create a custom audience from as well as a lookalike audience.

Web Design & Development

  

eCommerce Marketing



Que Pasa Mexican Fresh

New Albany, IN

Que Pasa Mexican Fresh website

About:

Que Pasa Mexican Fresh is a family-owned Mexican restaurant inside of Green Tree Mall in Southern Indiana. They offer authentic Mexican dishes in a fast casual dining experience.

The Work:

In the 3 months prior to me working with Que Pasa they ran no ads and hardly posted anything on their Facebook page. In the 3 months I worked with them their page followers grew by 43% and had upwards of 11,000 users checking out their delicious content. All on a shoestring budget.

Web Design & Development

  

eCommerce Marketing


The Results:

+43%

Followers

11.3k

Users Reached

1.7k

Engagement


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